Here’s a fantastic article by Business First on local non-profits utilizing the power of social media. Social media gives consumers and organizations a chance to carry on spontaneous, real-time conversations. It can generate free publicity while simultaneously connecting you to potentially exponential audiences. Non-profit organizations are particularly well situated to benefit from social media usage, since social media works best when it’s personable. There are tons of excellent resources available online too, to help you get started. As long as your content is interesting and your online presence is engaging, it’s hard to go awry. Your success is really up to you!

So check out this article, and be sure to start using these great free tools if you’re not already.